[1] 利用好流量池

[1] Make good use of the traffic pool

抖音給每一個(gè)作品都提供了一個(gè)流量池，無(wú)論你是不是大號(hào)，作品質(zhì)量如何。你的作品是否能觸達(dá)到更多用戶那里，都取決于你的作品在這個(gè)流量池里的表現(xiàn)。

Tiktok provides a flow pool for every work, no matter whether you are a large or not, and the quality of your work. Whether your work can reach more users depends on its performance in this traffic pool.

因此，我們要重視這個(gè)流量池，想辦法讓我們的作品在這個(gè)流量池中有突出的表現(xiàn)，參照4個(gè)評(píng)判標(biāo)準(zhǔn)：點(diǎn)贊量、評(píng)論量、轉(zhuǎn)發(fā)量及完播率。

Therefore, we need to attach importance to this traffic pool and find ways to make our works stand out in this traffic pool, based on four evaluation criteria: likes, comments, shares, and completion rate.

知道了這4個(gè)標(biāo)準(zhǔn)，我們就要在一開(kāi)始視頻發(fā)出來(lái)的時(shí)候，想辦法發(fā)動(dòng)所有你能發(fā)動(dòng)的力量去點(diǎn)贊、評(píng)論、轉(zhuǎn)發(fā)、把它播放完。

Knowing these four standards, we need to find a way to mobilize all the power you can to like, comment, share, and play the video from the beginning.

[2] 疊加推薦

[2] Overlay recommendation

假如你的作品給你100個(gè)基礎(chǔ)播放流量，系統(tǒng)推給可能喜歡你作品類型的用戶，那么這一百個(gè)用戶有多少完整看完你的作品，有多少點(diǎn)贊，有多少評(píng)論，有多少關(guān)注你，轉(zhuǎn)發(fā)你的作品，通過(guò)反饋的這些因素來(lái)判斷你的作品是否優(yōu)質(zhì)。

If your work gives you 100 basic playback traffic and the system recommends it to users who may like your work type, then how many of these 100 users have watched your work in its entirety, liked it, commented on it, followed it, and forwarded your work. Based on these feedback factors, you can judge whether your work is of high quality.

如果是用戶喜歡的作品，平臺(tái)會(huì)進(jìn)行下一波的推薦，可能再給你1000個(gè)播放，10000個(gè)播放，且一波比一波猛，這個(gè)時(shí)候你的作品這時(shí)候也就開(kāi)始上熱門(mén)了。

If it is a work that users like, the platform will make the next wave of recommendations, which may give you 1000 plays, 10000 plays, and each wave is getting stronger. At this point, your work will also start to become popular.

[3] 時(shí)間效應(yīng)

[3] Time effect

我們發(fā)現(xiàn)，有些視頻拍出來(lái)之后沒(méi)火，過(guò)幾天、過(guò)一個(gè)星期，甚至過(guò)了個(gè)把月之后，這個(gè)視頻卻突然火了。所以這個(gè)推薦算法其實(shí)還是很有意思，它會(huì)“挖墳”，帶火一些優(yōu)質(zhì)的老視頻。

We found that some videos did not become popular after being filmed, but suddenly became popular after a few days, a week, or even a month. So this recommendation algorithm is actually quite interesting, as it can dig graves and spark some high-quality old videos.

所以你比較看好的一些視頻，即使它一開(kāi)始沒(méi)火，你也要持續(xù)去給它去做一些點(diǎn)贊評(píng)論，通過(guò)朋友圈去轉(zhuǎn)發(fā)一下。他有可能這個(gè)星期沒(méi)有被推薦，但下個(gè)星期有可能就會(huì)被推薦。

So for some videos that you are more optimistic about, even if they are not popular at first, you should continue to give them likes and comments, and share them on your social media. He may not have been recommended this week, but he may be recommended next week.

[4] 抖音引流6大核心

[4] Six cores of Tiktok drainage

重點(diǎn)1：視頻的時(shí)間需要超過(guò)7S（秒）。

Key point 1: The duration of the video needs to exceed 7 seconds.

重點(diǎn)2：盡量作品以豎屏為先，橫屏盡量少發(fā)。

Key point 2: Try to prioritize the vertical screen of your work and minimize the horizontal screen as much as possible.

重點(diǎn)3：上傳視頻時(shí)，建議選擇分類，并加上相符標(biāo)簽。

Key point 3: When uploading videos, it is recommended to select categories and add matching tags.

重點(diǎn)4：一定不能植入硬廣；

Key point 4: Hard implants must not be implanted;

重點(diǎn)5：一定不能讓視頻出現(xiàn)有水印、畫(huà)質(zhì)模糊等問(wèn)題。

Key point 5: It is essential not to have watermarks, blurry image quality, or other issues in the video.

重點(diǎn)6：一定不能有不良的操作，比如說(shuō)出現(xiàn)武器、出現(xiàn)一些不該出現(xiàn)的鏡頭和畫(huà)面。

Key point 6: There must be no improper operations, such as the appearance of weapons, inappropriate shots, and visuals.

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