被限流被降權，你千萬(wàn)一定要做抖音藍V！  你是否小心翼翼不敢做廣告，生怕被平臺限流？你是否看著(zhù)流量怎么也起不來(lái)，急得火急火燎？你是否很難讓用戶(hù)相信自己的權威和專(zhuān)業(yè)？

　　If the current is limited and the power is lowered, you must do Tiktok Blue V! Are you careful not to advertise, afraid of being restricted by the platform? Do you see how the traffic can't get up, and how anxious you are? Do you find it difficult to convince users of your authority and expertise?

　　如果你也正面臨著(zhù)這種窘境，那么你可以好好看看今天分享的這篇內容，希望能幫你拓寬一下思路。

　　If you are also facing this dilemma, then you can take a good look at the content shared today, hoping to help you broaden your thinking.

　　一、抖音藍V的“特權”

　　1、 Tiktok Blue V's "Privilege"

　　這有一張圖，全面展示了抖音藍V享有的全部特權

　　Here is a picture that fully shows all the privileges enjoyed by Tiktok Blue V

　　認證藍V之后，抖音賬號會(huì )有官方藍V標識及認證信息，賬號的昵稱(chēng)具有唯一性，昵稱(chēng)全匹配搜索時(shí)會(huì )置頂顯示。

　　After the blue V is authenticated, the Tiktok account will have the official blue V logo and authentication information, and the nickname of the account is unique. When the nickname matches all, it will be displayed at the top.

　　企業(yè)賬號認證藍V之后，支持官網(wǎng)鏈接一鍵跳轉，支持個(gè)人和公司電話(huà)一鍵撥打，方便企業(yè)賬號轉化。

　　After the Blue V certification of the enterprise account, it supports one click redirection of official website links and one click dialing of personal and company phone numbers, facilitating the conversion of enterprise accounts.

　　可以設置用戶(hù)私信關(guān)鍵詞，自動(dòng)回復，沒(méi)有用戶(hù)私信次數限制，支持評論置頂及刪除，方便用戶(hù)的管理。

　　Users can set private message keywords, receive automatic replies, have no limit on the number of private messages, support comment topping and deletion, and facilitate user management.

　　支持展示企業(yè)相關(guān)信息，包括地址、聯(lián)系方式和相冊展示等，方便線(xiàn)下門(mén)店引流。

　　Support displaying enterprise related information, including address, contact information, and photo album display, to facilitate offline store traffic.

　　更重要的是認證藍V之后，企業(yè)賬號可以獲得發(fā)布硬廣的權限，不會(huì )被降權限流。

　　More importantly, after authenticating Blue V, enterprise accounts can obtain the permission to publish hard advertisements without being downgraded.

　　除此之外像支持優(yōu)惠券、子母賬號等其他個(gè)人賬號不具備的權限，還有現在熱門(mén)的企業(yè)自播等等，這也是為什么越來(lái)越多的企業(yè)認證藍V的理由。

　　In addition, there are permissions that other personal accounts do not have, such as supporting coupons and parent-child accounts, as well as popular enterprise self broadcasting, which is why more and more companies are certifying blue V accounts.

　　總結起來(lái)，有這么幾點(diǎn)：

　　In summary, there are several points:

　　1、提升品牌價(jià)值，打造官方、權威的企業(yè)形象，幫助提升品牌影響力，如：企業(yè)藍V標識、賬號昵稱(chēng)唯一、昵稱(chēng)搜索置頂。

　　1. Enhance brand value, create an official and authoritative corporate image, and help enhance brand influence, such as: corporate blue V logo, unique account nickname, and nickname search ranking.

　　2、內容觸達用戶(hù)，多渠道給予內容加權，助力內容觸達分析，如：關(guān)注頁(yè)加權、推薦流加權、DOU+粉絲必見(jiàn)。

　　2. Content reaches users, with multiple channels providing content weighting to assist in content reach analysis, such as weighted attention pages, weighted recommendation streams, and DOU+fan must see.

　　3、加強粉絲互動(dòng)管理，借助多種工具，輕松實(shí)現與粉絲間的互動(dòng)，如：粉絲標簽管理、私信管理功能、粉絲畫(huà)像服務(wù)。

　　3. Strengthen fan interaction management and easily achieve interaction with fans through various tools, such as fan tag management, private message management functions, and fan portrait services.

　　4、可以開(kāi)展更多營(yíng)銷(xiāo)活動(dòng)，不被限流，不被降權，如：卡券、購物車(chē)等功能。

　　4. More marketing activities can be carried out without being restricted or demoted, such as card coupons, shopping carts, and other functions.

　　怎么樣，對于每次打廣告都要絞盡腦汁生怕被限流的你來(lái)說(shuō)，藍V是不是你的夢(mèng)中情V？

　　How about it, for you who rack your brains every time you advertise and fear being restricted, is Blue V your dream V?

　　二、怎樣運營(yíng)抖音藍V？

　　2、 How to operate Tiktok Blue V?

　　其實(shí)很多人都不看好企業(yè)藍V的認證：

　　Actually, many people are not optimistic about the certification of enterprise blue V:

　　從用戶(hù)角度來(lái)看，因為用戶(hù)是抱著(zhù)娛樂(lè )的想法進(jìn)入平臺的，所以他們很難對帶藍V標識的賬號產(chǎn)生好感；從運營(yíng)的角度來(lái)看，很多人都在說(shuō)企業(yè)藍V非常雞肋，投入與產(chǎn)出并不成正比……

　　From the user's perspective, because users enter the platform with the idea of entertainment, it is difficult for them to have a favorable impression of accounts with blue V logos; From an operational perspective, many people are saying that enterprise blue V is very weak, and the input and output are not proportional

　　其實(shí)不管是不容易獲取用戶(hù)好感也好，運營(yíng)投入大也好，都是因為你不會(huì )玩兒企業(yè)藍V!

　　In fact, whether it's difficult to gain user favor or high operational investment, it's all because you don't know how to play enterprise blue V!

　　哪些賬號適合開(kāi)通企業(yè)藍V？

　　Which accounts are suitable for opening Enterprise Blue V?

　　并不是所有企業(yè)都適合認證企業(yè)藍V，一般來(lái)說(shuō)，我們不建議團隊工作室認證藍V，原因就是上面說(shuō)到的，這些個(gè)人IP色彩比較強烈的賬號，認證企業(yè)藍V之后，在一定程度上會(huì )喪失一部分粉絲的好感。

　　Not all companies are suitable for certifying corporate blue V, generally speaking, we do not recommend team studios to certify blue V, because as mentioned above, these personal IP accounts with strong colors will lose some of their fans' good feelings to a certain extent after certifying corporate blue V.

　　但是那些需要信任背書(shū)、線(xiàn)下引流的企業(yè)就很合適，比如說(shuō)課程培訓類(lèi)、家裝類(lèi)、農副水果類(lèi)、線(xiàn)下的門(mén)店等這樣的賬號就非常適合認證。

　　But those enterprises that require trust endorsement and offline traffic flow are very suitable, such as course training, home decoration, agricultural and sideline fruit products, offline stores, etc. These accounts are very suitable for authentication.

　　企業(yè)藍V的矩陣玩兒法

　　The Matrix Game Method of Enterprise Blue V

　　之前我們講矩陣的時(shí)候，也提到過(guò)這一點(diǎn)：

　　When we talked about matrices before, we also mentioned this point:

　　簡(jiǎn)單來(lái)說(shuō)，就是可以建立子母賬號，即主賬號+細分賬號的模式，但是要注意主賬號和細分賬號之間應當至少保持核心內容上的一致，整體的大方向不變，理想的狀態(tài)是賬號之間相互獨立又彼此存在聯(lián)系。

　　Simply put, it is possible to establish a parent-child account model, consisting of a main account and sub accounts. However, it should be noted that the main account and sub accounts should at least maintain consistency in their core content, and the overall direction should remain unchanged. Ideally, the accounts should be independent and interconnected.

　　或者企業(yè)藍V+軟形象的模式：一個(gè)賬號用來(lái)做信任背書(shū)，推廣產(chǎn)品或者業(yè)務(wù)相關(guān)（比如說(shuō)課程、干貨等等），而另一個(gè)賬號可以更人性化一些，建立品牌形象，獲取觀(guān)眾好感。

　　Or the model of enterprise blue V+soft image: one account is used for trust endorsement, promoting products or business-related (such as courses, dry goods, etc.), while another account can be more user-friendly, establish brand image, and gain audience favor.

　　企業(yè)藍V賬號人設

　　Enterprise Blue V Account Profile

　　剛剛我們說(shuō)過(guò)，企業(yè)賬號的藍V標識有可能會(huì )讓用戶(hù)產(chǎn)生抵觸心理，如果想要解決這個(gè)問(wèn)題，我們也可以通過(guò)建立人設來(lái)抵消這一點(diǎn)。

　　As we just mentioned, the blue V logo on corporate accounts may create resistance among users. If we want to solve this problem, we can also offset it by establishing a persona.

　　比如說(shuō)培訓機構想要體現信任背書(shū)，可以塑造行業(yè)專(zhuān)家、資深老師的形象，美食推薦可以塑造吃貨的形象等等，能夠在用戶(hù)的印象中留下“專(zhuān)業(yè)、可靠”的印象。

　　For example, if training institutions want to demonstrate trust endorsement, they can shape the image of industry experts and senior teachers, and food recommendations can shape the image of foodies, etc., which can leave a "professional and reliable" impression in users' minds.

　　企業(yè)藍V賬號垂直領(lǐng)域

　　Vertical Domain of Enterprise Blue V Account

　　大部分的企業(yè)賬號，都是選擇了某一垂直領(lǐng)域收割流量，這樣獲取的用戶(hù)更加精準，用戶(hù)的轉化也非常高效。

　　Most enterprise accounts choose a specific vertical field to harvest traffic, which results in more accurate user acquisition and highly efficient user conversion.

　　舉例來(lái)說(shuō)，我們可以看【樊登】這個(gè)系列的賬號，就是矩陣+垂直領(lǐng)域的最佳案例，依據類(lèi)型細分了職場(chǎng)、育兒、創(chuàng )業(yè)等方面，還劃分了不同的服務(wù)中心等等，幾乎所有的賬號都在10w粉以上，主號880w。

　　For example, we can take a look at the accounts in the 'Fan Deng' series, which is the best case of matrix+vertical fields. They are subdivided according to types such as workplace, parenting, entrepreneurship, etc. They are also divided into different service centers, etc. Almost all accounts have over 100000 followers and 880000 main accounts.

　　以上就是今天和大家分享的內容了，各位短視頻運營(yíng)的朋友，可以根據自己的情況，參考一下要不要開(kāi)通藍V認證。

　　That's all for today's sharing. For short video operators, you can refer to whether to open Blue V certification based on your own situation.

　　本文由  濟南短視頻運營(yíng) 友情奉獻.更多有關(guān)的知識請點(diǎn)擊  http://www.cheapsocialhits.com/ 真誠的態(tài)度.為您提供為全面的服務(wù).更多有關(guān)的知識我們將會(huì )陸續向大家奉獻.敬請期待.

　　This article is a friendly contribution from Jinan Short Video Operations For more related knowledge, please click http://www.cheapsocialhits.com/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.