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濟南短視頻運營(yíng)做好這幾點(diǎn),流量翻倍不是夢(mèng)

來(lái)源:http://www.cheapsocialhits.com   發(fā)布時(shí)間:2025-08-09      

  視頻播放量?jì)H僅有三五百,其實(shí)并不是你賬號本身有問(wèn)題,而是你對抖音的推薦機制并不了解。
  The number of videos played is only three or five hundred. In fact, it is not your account itself that has a problem, but you do not understand the recommendation mechanism of Tiktok.
  哪兒客流量大,哪的粉絲精準我們就去哪,這沒(méi)什么好質(zhì)疑的,而且大家不僅要意識到,同時(shí)下手要快,不能等同行全部進(jìn)入,你才醒悟過(guò)來(lái),那么損失的還是我們自己。
  We will go wherever the customer traffic is large and the fans are accurate. There is no doubt about this, and everyone should not only realize it, but also act quickly. We cannot wait for all peers to enter before we realize it. Then we will lose ourselves.
  視頻中展示的漲粉效果、播放量效果、引流效果以及最終的變現,你也可以輕松做到。
  You can easily achieve the effects of gaining followers, increasing views, attracting traffic, and ultimately monetizing as shown in the video.
  所以,玩抖音,要趁早!
  So, play Tiktok as early as possible!
  越往后操作抖音會(huì )越難,因為同行進(jìn)入的多了,什么樣的作品都有,那抖音平臺在作品質(zhì)量上要求會(huì )越來(lái)越高,審核也會(huì )越來(lái)越嚴。
  The more difficult it will be to operate Tiktok in the future, because more peers will enter, and all kinds of works will be available, so the Tiktok platform will have higher requirements on the quality of works, and the review will be more and more strict.
  雖然抖音的流量很大,但是大部分的流量都會(huì )偏移優(yōu)質(zhì)的抖音號、優(yōu)質(zhì)的作品,趁著(zhù)現在各行各業(yè)入駐的還不是很多,我們的機會(huì )大把,做一個(gè)幾十萬(wàn)粉絲的抖音號還是非常輕松的。
  Although Tiktok has a lot of traffic, most of the traffic will shift to high-quality Tiktok and high-quality works. It is very easy to become a Tiktok with hundreds of thousands of fans because there are not many people in all walks of life.
  原來(lái)在抖音直接搬運視頻非常好做,基本上都會(huì )熱門(mén),現在呢,基本上上了熱門(mén)大部分都會(huì )被檢測出來(lái),風(fēng)險非常大,要做,就要趁早,要不我們就會(huì )錯過(guò)好機會(huì )。
  It used to be very easy to carry videos directly in Tiktok, and they are basically popular. Now, most of the popular videos will be detected, and the risk is very high. If you want to do it, you should do it as early as possible, or we will miss a good opportunity.
  在抖音,只看作品,不看人,大家多在作品上 下功夫就對了。
  In Tiktok, we only look at the works, not the people. It's right that we should work hard on the works.
  新手從0到1玩抖音號是最難的,尤其是對抖音號定位,我們從最簡(jiǎn)單的抖音號運營(yíng)開(kāi)始,該實(shí)操給大家演示,讓大家聽(tīng)懂、看明白,在操作抖音號的時(shí)候才會(huì )更加簡(jiǎn)單。
  It is the most difficult for beginners to play Tiktok from 0 to 1, especially for the positioning of Tiktok. We start from the simplest Tiktok operation. This practical operation is demonstrated for everyone to understand and understand. It will be easier to operate Tiktok.
  今天,就來(lái)跟各位朋友分享關(guān)于抖音運營(yíng)的四大推薦機制。
  Today, I'd like to share with you four recommendation mechanisms for Tiktok operation.
  一、抖音運營(yíng)的四大機制
  1、 Four Mechanisms of Tiktok Operation
  1、抖音的審核機制:去中心化
  1. Audit mechanism of Tiktok: decentralization
  什么叫去中心化呢?
  What does decentralization mean?
  簡(jiǎn)單來(lái)說(shuō),就是說(shuō)任何人都可以在網(wǎng)絡(luò )上表達自己的觀(guān)點(diǎn)或創(chuàng )造原創(chuàng )內容,共同生產(chǎn)信息。
  Simply put, it means that anyone can express their opinions or create original content on the internet, jointly producing information.
  抖音就是一個(gè)典型的去中心化的平臺,這也意味著(zhù)任何用戶(hù)都是可以通過(guò)抖音這個(gè)平臺展現自己,都是有機會(huì )成為擁有百萬(wàn)粉絲的大咖!
  Tiktok is a typical decentralized platform, which means that any user can show himself through Tiktok, and has the opportunity to become a big player with millions of fans!
  只要產(chǎn)出原創(chuàng )內容、作品受歡迎,就會(huì )有越來(lái)越多的人關(guān)注。
  As long as original content is produced and the work is popular, more and more people will pay attention to it.
  2、抖音的權重機制:智能分發(fā)
  2. Weight mechanism of Tiktok: intelligent distribution
  智能分發(fā),是抖音機制的一大亮點(diǎn)!
  Intelligent distribution is a highlight of Tiktok mechanism!
  無(wú)論你要做什么類(lèi)型的賬號,平臺會(huì )根據賬號的權重來(lái)對你新發(fā)布的視頻給予一定的初始推薦流量;
  No matter what type of account you want to create, the platform will provide a certain initial recommended traffic for your newly published videos based on the weight of the account;
  優(yōu)先推薦給附近的人與賬號本身的粉絲以及你關(guān)注的人,之后是根據分析平臺所有用戶(hù)的標簽以及你內容的標簽進(jìn)行初始的智能分發(fā);
  Prioritize recommending to nearby people, fans of the account itself, and those you follow, followed by initial intelligent distribution based on the tags of all users on the analysis platform and the tags of your content;
  接下來(lái)就是等待推薦后的反饋結果了,也可以說(shuō)你的作品進(jìn)入了一個(gè)冷啟動(dòng)的狀態(tài)!
  Next is the feedback result after waiting for the recommendation, which can also be said that your work has entered a cold start state!
  3、抖音的推薦機制:疊加推薦
  3. Tiktok recommendation mechanism: superposition recommendation
  第二點(diǎn)提到了初始流量分發(fā),先把作品推薦給部分用戶(hù),然后等待用戶(hù)反饋結果,從而來(lái)判斷這條內容是否受到用戶(hù)的歡迎。
  The second point mentioned the initial traffic distribution, which first recommends the work to some users, and then waits for user feedback to determine whether the content is popular among users.
  如果在這條作品在初始分發(fā)后反饋給平臺的結果是受歡迎的,那么平臺會(huì )把這條作品進(jìn)行二次分發(fā),此次分發(fā)的流量覆蓋會(huì )更多、更廣泛,這也是作品能否上熱門(mén)的關(guān)鍵點(diǎn)之一;
  If the feedback to the platform after the initial distribution of this work is that it is popular, the platform will distribute it again, and the traffic coverage of this distribution will be more extensive, which is also one of the key points for whether the work can become popular;
  反之,如果初始反饋沒(méi)有效果,那也就不會(huì )得到平臺的二次推薦了!
  On the contrary, if the initial feedback is ineffective, then the platform will not receive a second recommendation!
  4.抖音的推薦流量池:逐步加大流量
  4. Recommended flow pool for Tiktok: gradually increase the flow
  抖音的流量池有著(zhù)等級之分的:低級流量池、中級流量池、高級流量池,不同權重的賬號會(huì )被分配到不同的流量池,當然也就意味著(zhù)將會(huì )獲得不同的推薦量!
  Tiktok's traffic pool has different levels: low level traffic pool, intermediate level traffic pool, and advanced level traffic pool. Accounts with different weights will be assigned to different traffic pools, which means that they will get different recommendations!
  賬號被分配的高低,取決于發(fā)布內容的受歡迎程度。
  The level of account allocation depends on the popularity of the published content.
  對于新賬號來(lái)說(shuō),前5個(gè)作品的反饋數據非常重要,平臺會(huì )根據這5條作品的反饋數據進(jìn)行分析,來(lái)確定賬號內容的質(zhì)量,再進(jìn)行分配到相應的流量池中!
  For new accounts, the feedback data of the first 5 works is very important. The platform will analyze the feedback data of these 5 works to determine the quality of the account content, and then allocate it to the corresponding traffic pool!
  也可以說(shuō),前5個(gè)作品可以決定賬號能否做起來(lái)。
  It can also be said that the first five works can determine whether the account can be developed.
  二、抖音推薦算法的步驟
  2、 Steps of Tiktok recommendation algorithm
  相信有些人知道,抖音的內容推送主要是通過(guò)機器的算法來(lái)實(shí)現的,一共大概可以分成三步:
  It is believed that some people know that the content push of Tiktok is mainly achieved through machine algorithms, which can be divided into three steps:
  1、上傳視頻之后,由機器小范圍的推薦給可能會(huì )對你視頻標簽感興趣的人群,差不多是20-250人數之間,計算在單位時(shí)間之內觀(guān)眾(audience)的評論、點(diǎn)贊和分享數。具體公式是:熱度=A×評論數+B×點(diǎn)贊數+C×分享數,系數A,B,C會(huì )根據整體的算法實(shí)時(shí)微調,大致上:C>A>B。這一步我們暫且稱(chēng)為第一次推薦
  1. After uploading the video, the machine recommends it to a small group of people who may be interested in your video tags, ranging from 20-250 people, and calculates the number of comments, likes, and shares from the audience per unit time. The specific formula is: popularity=A x number of comments+B x number of likes+C x number of shares. The coefficients A, B, and C will be adjusted in real-time according to the overall algorithm, roughly: C>A>B. This step is temporarily referred to as the first recommendation
  這就是我們平時(shí)為什么會(huì )看到推薦里面出現的內容,有些互動(dòng)率幾乎是0。就是因為你是這個(gè)視頻的第一波觀(guān)眾。
  That's why we often see content in recommendations with almost zero interaction rate. It's because you were the first wave of viewers for this video.
  2、如果經(jīng)過(guò)第一次推薦,你們的視頻沒(méi)有在目標用戶(hù)中得到比較好的反饋,那么很遺憾你就只能指望下次再拍出更好的視頻啦,這就是為什么你在抖音中的視頻瀏覽數大部分都是在50-250之間的原因啦。
  2. If your videos don't get good feedback from the target users after the first recommendation, it's a pity that you can only hope to shoot better videos next time. That's why most of your videos in Tiktok are viewed between 50-250.
  另一方面,如果你的視頻經(jīng)過(guò)第一次推薦得到了比較好的觀(guān)眾反饋,那么這時(shí)你的視頻將會(huì )被推薦給更多的潛在觀(guān)眾,我們可以叫擴大推薦。機制跟第一次推薦一樣,這次觸達的觀(guān)眾人數大概可能是1000-5000人。
  On the other hand, if your video receives good audience feedback after the first recommendation, then your video will be recommended to more potential viewers, which we can call expanding recommendations. The mechanism is the same as the first recommendation, and the audience reached this time may be around 1000-5000 people.
  以此類(lèi)推,像把一顆石頭丟進(jìn)平靜的湖面一樣,一圈一圈的輻射到更大的面積。那種視頻點(diǎn)贊數達到100w以上的視頻,就證明它在目標觀(guān)眾中喚起了深深的共鳴。
  And so on, like throwing a stone into a calm lake, radiating in circles to a larger area. A video with over 100000 likes proves that it resonates deeply with its target audience.
  一般來(lái)說(shuō),短視頻的點(diǎn)贊、評論越多,播放時(shí)間越長(cháng),用戶(hù)沒(méi)看完就關(guān)閉的比例越低,能獲得的推薦量就會(huì )越大。達到了上面的幾個(gè)條件,系統就會(huì )認為你是一個(gè)優(yōu)質(zhì)的視頻,來(lái)給予大量推薦。
  Generally speaking, the more likes and comments a short video receives, the longer its playback time, and the lower the proportion of users who close it before watching it, the greater the amount of recommendations it can receive. Once the above conditions are met, the system will consider you as a high-quality video and provide a large number of recommendations.
  3、經(jīng)過(guò)前兩步的設計,基本可以保證90%的視頻可以科學(xué)合理的篩選出抖音的熱門(mén)視頻,但是考慮到一些意外情況(比如系統給你的第一波曝光受眾沒(méi)有弄好,導致機器把第一批推薦的目標觀(guān)眾搞錯啦,又或者運營(yíng)的同學(xué)針對一些節日或者熱點(diǎn)要人為增加熱門(mén)視頻),所以你會(huì )看到抖音當中有一部分的視頻上面有“精選”的字樣。
  3. After the design of the first two steps, it can basically ensure that 90% of the videos can be scientifically and reasonably screened out the popular videos of Tiktok. However, considering some unexpected circumstances (such as the first wave of exposure audience that the system gave you was not done well, which led to the machine mistaking the first batch of recommended target audience, or the students in operation had to artificially add popular videos for some festivals or hot spots), you will see that some of the videos of Tiktok have the words "Selected" on them.
  這就是抖音小助手的作用啦,抖音應該有一個(gè)內容運營(yíng)團隊(預計在20-30人左右,現在應該更多了),專(zhuān)門(mén)負責跟用戶(hù)互動(dòng)和發(fā)現特別有意思的視頻,直接設定為熱門(mén)視頻。所以發(fā)視頻的時(shí)候偶爾可以嘗試 @抖音小助手 ,增加你的視頻被抖音小編看到的概率,說(shuō)不定就可以上熱門(mén)啦,畢竟雙保險,機會(huì )更大。
  This is the role of Tiktok's assistant. Tiktok should have a content operation team (estimated to be about 20-30 people, more now), which is responsible for interacting with users and finding particularly interesting videos, and directly setting them as popular videos. So you can occasionally try @ Tiktok's little assistant when sending videos to increase the probability that your videos will be seen by Tiktok's small editor. Maybe your videos will become popular. After all, there is a greater chance of double insurance.
  隨著(zhù)短視頻和全民直播的普及化,越來(lái)越多的用戶(hù)開(kāi)始入駐抖音這個(gè)平臺。
  With the popularization of short videos and nationwide live broadcast, more and more users have started to settle in Tiktok.
  而現如今,各種短視頻的制作教程和專(zhuān)業(yè)工具的出現,也讓很多人開(kāi)始自己創(chuàng )作短視頻進(jìn)行發(fā)布宣傳,其中包括個(gè)人,品牌方,傳統企業(yè)以及各大官方媒體等;而如何選擇適合于自身的賬號和內容進(jìn)行制作宣傳,就成為了運營(yíng)抖音的首要關(guān)鍵,今天就給大家盤(pán)點(diǎn)一下抖音目前的主要賬號類(lèi)型有哪些。
  Nowadays, the emergence of various short video production tutorials and professional tools has also prompted many people to create their own short videos for publication and promotion, including individuals, brand owners, traditional enterprises, and major official media; How to choose the right account and content for production and publicity has become the primary key to the operation of Tiktok. Today, we will take an inventory of the main account types of Tiktok.
  1、知識分享類(lèi)
  1. Knowledge sharing category
  這一類(lèi)的賬號以知識輸出為主??恐R吸粉,多為教學(xué)、科普類(lèi)的賬號。涉及的領(lǐng)域眾多,比較適合于自身具備某項專(zhuān)業(yè)知識的用戶(hù),其視頻表現形式也很多樣。但是這類(lèi)賬號目前在抖音平臺中還是比較多的,所以對于知識的儲備和輸出方式,也越來(lái)越考究。
  This type of account mainly focuses on knowledge output. Relying on knowledge to attract followers, mostly for teaching and popular science accounts. There are many fields involved, which are more suitable for users who have certain professional knowledge, and their video presentation forms are also diverse. However, there are still many such accounts in the Tiktok platform, so the knowledge storage and output methods are becoming more and more sophisticated.
  2、搞笑段子類(lèi)
  2. Funny Jokes Category
  你可以記下自己刷抖音的大多數時(shí)間,是不是都是在飯后、下班后、睡覺(jué)前等碎片化的時(shí)間?而這個(gè)時(shí)間用戶(hù)是用來(lái)放松和娛樂(lè )的,所以搞笑內容則是承擔的主力。如果你的視頻能讓觀(guān)看你視頻的人笑,說(shuō)明你就成功了,點(diǎn)贊轉發(fā)就成為了順其自然的一種獎賞表達。大家用自己的點(diǎn)贊轉發(fā)為視頻的有趣買(mǎi)單。搞笑類(lèi)內容視頻是所有人都適用的泛娛樂(lè )類(lèi)型。
  You can record most of the time you use Tiktok. Is it fragmented time after dinner, after work, before going to bed, etc? And during this time, users are used for relaxation and entertainment, so humorous content is the main focus. If your video can make people who watch it laugh, it means you have succeeded, and liking and forwarding have become a natural form of reward expression. Everyone pays for the fun of the video by sharing their likes and shares. Humorous content videos are a universal entertainment genre that is suitable for everyone.
  3、生活類(lèi)
  3. Lifestyle category
  視頻內容拍攝形式非常簡(jiǎn)單,通常都是以其個(gè)人為主人公,在日常生活的一些場(chǎng)景中以富于感染力的語(yǔ)言講述一些家庭,工作生活的場(chǎng)景或者具有哲理性的話(huà),向人們傳遞正能量,核心之處就是引起用戶(hù)內心的情緒,產(chǎn)生共鳴。
  The format of video content shooting is very simple, usually featuring the individual as the protagonist, using infectious language to narrate some family, work and life scenes or philosophical words in daily life scenes, conveying positive energy to people, and the core is to arouse the user's inner emotions and resonate.
  4、好物分享類(lèi)
  4. Sharing of Good Things
  此類(lèi)賬號其實(shí)大部分都是前面三種賬號的轉型而成,其門(mén)檻較高,需要有一定的粉絲和流量基礎,通過(guò)短視頻和直播的形式來(lái)進(jìn)行帶貨分享。而產(chǎn)品種類(lèi)大部分是以日用快消品為主,包括美妝,食品,家居用品,洗護用品以及各種平時(shí)家里會(huì )使用到的產(chǎn)品。
  Most of these types of accounts are actually transformed from the first three types of accounts, with a high threshold and requiring a certain fan and traffic base to promote and share products through short videos and live broadcasts. The majority of the product categories are daily fast-moving consumer goods, including beauty, food, household items, toiletries, and various products that are commonly used at home.
  5、產(chǎn)品宣傳類(lèi)
  5. Product promotion category
  這類(lèi)賬號在抖音的入駐門(mén)檻是比較低的,只需要用營(yíng)業(yè)執照認證企業(yè)號即可,大部分都是一些企業(yè)或者工廠(chǎng),唯一需要考究的就是視頻的制作,比如:真人出鏡,產(chǎn)品講解,案例展示等等,通過(guò)多維度的視頻內容更好的展示自己的產(chǎn)品,讓用戶(hù)認可,再通過(guò)抖音店鋪或者引流至線(xiàn)下來(lái)變現。
  The entry threshold for such accounts in Tiktok is relatively low. You only need to use the business license to authenticate the enterprise number. Most of them are enterprises or factories. The only thing you need to pay attention to is the production of videos, such as live camera appearances, product explanations, case presentations, etc., to better display your products through multi-dimensional video content, so that users can recognize them, and then use Tiktok stores or lead them to offline cash.
  6、歌舞類(lèi)
  6. Song and dance category
  歌舞類(lèi)視頻在抖音平臺一直都是熱門(mén)定位,抖音平臺帶火了無(wú)數歌曲,比如:《小星星》、《我的滑板鞋》、《你打不過(guò)我吧》等等,多不勝數,不光是歌還有舞蹈,比如:拍灰舞、手勢舞、腳藝人等等,受到了大眾好評和模仿。
  Song and dance videos have always been popular on the Tiktok platform. The Tiktok platform has brought countless songs, such as Little Star, My Skateboarding Shoes, You Can't Beat Me, and so on. There are countless songs and dances, such as gray dance, gesture dance, foot dancers, and so on, which have been praised and imitated by the public.
  7、動(dòng)物類(lèi)
  7. Animal species
  現在越來(lái)越多的用戶(hù)喜歡小動(dòng)物,發(fā)動(dòng)物短視頻也能獲得大家的一致的好評。
  Nowadays, more and more users like small animals, and posting animal short videos can also receive unanimous praise from everyone.
  每個(gè)小動(dòng)物都有自己的性格,優(yōu)質(zhì)的動(dòng)物類(lèi)短視頻作者,依靠小動(dòng)物的形象吸引了大片粉絲,有些企業(yè)還會(huì )讓小動(dòng)物作為自己的形象,或者給自己代言產(chǎn)品。
  Every small animal has its own personality. High quality animal short video authors rely on the image of small animals to attract a large number of fans. Some companies even use small animals as their own image or endorse their products.
  在抖音這類(lèi)優(yōu)質(zhì)的視頻創(chuàng )作者有:尿尿是只貓、貓咪叫不苦、趙拉斯吃二狗、柴犬火鍋底料等,都憑借著(zhù)小動(dòng)物吸粉無(wú)數。
  The creators of high-quality videos such as Tiktok include: The urine is a cat, the cat does not cry hard, Zhao Lasi eats two dogs, and the base of Shigou hotpot, all of which rely on small animals to absorb countless powders.
  8、模仿類(lèi)
  8. Imitation class
  模仿類(lèi)視頻比較依賴(lài)熱門(mén),這類(lèi)視頻大多數都是依靠模仿他人而吸粉。
  Imitation videos rely more on popularity, and most of these videos attract followers by imitating others.
  這類(lèi)用戶(hù)的作品大多數都是搞笑,在原視頻的基礎上加一些想法和創(chuàng )意,變成自己的短視頻,屬于模仿類(lèi)范疇。
  Most of the works of these users are humorous, adding some ideas and creativity to the original video and turning it into their own short video, which belongs to the category of imitation.
  9、旅游類(lèi)
  9. Tourism category
  做這類(lèi)抖音視頻不需要有過(guò)多的濾鏡也不用有太多的參與者,只需要將沿途的自然風(fēng)景拍美觀(guān)、清晰就可以了。
  This kind of Tiktok video does not need too many filters or participants. It only needs to take beautiful and clear pictures of the natural scenery along the way.
  觀(guān)看旅游類(lèi)短視頻大多數都是為了彌補自己不能外出的遺憾,這類(lèi)短視頻可以為一些旅游景點(diǎn)代言,吸引大波游客,或者自己配音加上字幕也是一種不錯的選擇。
  Watching short tourism videos is mostly to make up for the regret of not being able to go out. These types of short videos can endorse some tourist attractions, attract a large number of tourists, or dub and add subtitles themselves, which is also a good choice.
  以上幾種就是目前抖音內占比比較高的賬號類(lèi)型,選擇適合自己的賬號類(lèi)型和內容的制作方向,放才能通過(guò)抖音這個(gè)平臺,達到自己想要的目的。
  The above are the account types that account for a high proportion in Tiktok at present. Select the right account type and content production direction, and you can achieve your desired goal through Tiktok.
  玩抖音,最重要的?招就是“養”。會(huì )養號,不管玩什么領(lǐng)域的抖音號,都很容易做到?一 個(gè)幾十萬(wàn)粉絲的抖音賬號。
  Play Tiktok, the most important thing? Recruitment is' nurturing '. It is easy to play Tiktok numbers in any field? A Tiktok account with hundreds of thousands of fans.
  1.熟悉抖音
  1. Be familiar with Tiktok
  自己操作的過(guò)程中,便會(huì )逐漸熟悉抖音各項功能和玩法。
  In the process of your own operation, you will gradually become familiar with the functions and playing methods of Tiktok.
  2.抖?音養號
  2. Shake? Sound maintenance account
  01養號步驟
  01 Maintenance steps
  注冊?機?卡?號,在3-5天只看視頻不發(fā)視頻,時(shí)長(cháng)為30-40分鐘。
  Registration? Machine? Card? Number, only watch videos for 3-5 days without posting videos, with a duration of 30-40 minutes.
  觀(guān)看過(guò)程中正常評論點(diǎn)贊互動(dòng),關(guān)注5-10個(gè)頭部大號。
  Normal comments, likes, and interactions during the viewing process, follow 5-10 top accounts.
  看十幾分鐘直播,買(mǎi)60抖幣隨機打賞并隨機關(guān)注幾個(gè)熱門(mén)視頻博主(這個(gè)隨機,不是硬性規定)。
  Watch a live stream for more than ten minutes, buy 60 Douyin coins and randomly give rewards, and randomly follow several popular video bloggers (this is random, not a mandatory rule).
  十萬(wàn)至百萬(wàn)的競品賬號,粉絲低于1W的賬號下不要留個(gè)人微信號。
  Do not leave personal WeChat accounts under accounts with 100000 to million followers and less than 10000 followers.
  養號完成再修改個(gè)人資料和整體介紹部分。
  After completing the account maintenance, modify the personal information and overall introduction section.
  02養號細節
  02 Maintenance Details
  第?、前五個(gè)視頻沒(méi)起來(lái)基本就會(huì )淪為僵尸號,也就是后面發(fā)出的視頻得不到什么推 薦量?,即使有爆款視頻出現也是偶爾走運,大部分視頻的4項指標都低的可憐。
  The first one? If the first five videos don't get up, they will basically become zombie accounts, which means that the videos released later won't receive much recommendation? Even if there are popular videos appearing, it is occasional luck, as most of the four indicators of the videos are pitifully low.
  第?、別刷粉、別刷贊、別刷任何量,千萬(wàn)別刷!
  The first one? Don't brush fans, don't brush likes, don't brush any amount, don't brush!
  第三、搬運視頻是?個(gè)捷徑,但是有的時(shí)候捷徑并不適合所有人走,有些人能火是有
  Thirdly, what is the video for moving? There is a shortcut, but sometimes it is not suitable for everyone to take. Some people may be able to get angry
  很多運氣成分在里面,短期可以玩玩,對于長(cháng)期做號是很危險的。最保險的生產(chǎn)方式 還是踏踏實(shí)實(shí)做原創(chuàng )。
  There are many lucky elements involved, which can be played with in the short term, but it is very dangerous for long-term account management. The safest way of production is still to create original content in a down-to-earth manner.
  03養號權重
  03 Maintenance Number Weight
  權重是?個(gè)內在的數值,查看方式是看你的作品的播放、點(diǎn)贊、評論、轉發(fā)等數據,數 據越高證明權重越高,相應的曝光度就越高,越能火起來(lái)。
  What is the weight? An intrinsic numerical value, which can be viewed by looking at the playback, likes, comments, shares, and other data of your work. The higher the data, the higher the weight, and the higher the corresponding exposure, making it more popular.
  ! 抖音權重怎么查?在抖大大的達人搜索頁(yè),輸入「抖音昵稱(chēng)」或者「抖?音號」,找到自己的賬號,點(diǎn) 擊進(jìn)入后可以查看到。比如@七舅腦爺 的:
  Oh! How to check the weight of Tiktok? On the big talent search page, enter "Tiktok nickname" or "dithering number", find your own account, and click to access it. For example, @ Uncle Seven's Brain:
  如何提高抖音權重?
  How to improve the weight of Tiktok?
  1 、完善你的賬戶(hù)資料,越詳細越好,且不要打?廣告。
  1. Improve your account information, the more detailed the better, and don't use it? advertisement.
  2 、作品必須原創(chuàng )
  2. The work must be original
  3、搬運的視頻去水印,做偽原創(chuàng )
  3. Remove watermarks from moved videos and create pseudo original content
  4 、保證時(shí)長(cháng),低于7s“很難”被推薦
  4. Guaranteed duration, less than 7 seconds "difficult" to recommend
  5 、多多參與線(xiàn)上挑戰
  5. Participate more in online challenges
  6 、危險信息不要碰,包括抽煙、喝酒、燙頭、辱罵、裸露、危險器械(仿真槍炮也不?)、黃賭毒暴?力、抄襲、攻擊羞辱詆毀、營(yíng)銷(xiāo)廣告(請走官方通道)。持續更新,保持活躍度。
  6. Do not touch dangerous information, including smoking, drinking, hot stamping, verbal abuse, nudity, dangerous equipment (not even simulated firearms?), pornography, gambling, and drug abuse? Power, plagiarism, attacks, humiliation, defamation, marketing advertisements (please use official channels). Continuously update and maintain activity.
  好的定位能讓你的賬號事半功倍,有了好的內容定位還需要自己去實(shí)戰打磨,才能讓你的賬號更上一層樓。
  A good positioning can make your account more efficient, but with good content positioning, you need to practice and polish it yourself in order to take your account to the next level.

魯商云


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