隨著5G時代的到來，短視頻自媒體是一個很有前景的發(fā)展領域。抖音用戶的龐大，也成就了許多草根在抖音上大賺了一筆，導致傳統(tǒng)企業(yè)也慢慢開始進入短視頻領域。
　　With the arrival of the 5G era, short video self media is a very promising development field. The huge number of Tiktok users has also made many grassroots people make a lot of money on Tiktok, leading traditional enterprises to slowly enter the field of short video.

　　企業(yè)短視頻自媒體，短視頻代運營，短視頻策劃，抖音認證服務，許多做短視頻公司紛紛開始擴大自己的業(yè)務范圍。
　　Enterprise short video We Media, short video proxy operation, short video planning, Tiktok certification services, many short video companies have begun to expand their business scope.
　　看著許多草根在短視頻上創(chuàng)業(yè)都頗有成就，所以很多人也開始想要慢慢進入，但是在操作的過程中，甚至還沒有開始操作就已經犯錯了。
　　Watching many grassroots entrepreneurs achieve great success in short video entrepreneurship, many people have also begun to want to slowly enter, but in the process of operation, they have already made mistakes before even starting to operate.
　　對于一些前期要做的事情，一定要考察計劃好，才能事半功倍，不走彎路。
　　For some things that need to be done in the early stage, it is necessary to examine and plan well in order to achieve twice the result with half the effort and avoid detours.
　　今天給大家分享一下濟南短視頻推廣的十大誤區(qū)，也是新手小白最容易犯錯的地方。
　　Today, I will share with you the top ten misconceptions in promoting short videos in Jinan, which are also the most common mistakes for beginners and novices.
　　01不清楚平臺的規(guī)則，不做規(guī)劃
　　01 is unclear about the platform's rules and does not make plans
　　無論什么平臺，都有他自身的規(guī)則，很多新手在操作之前根本就沒有了解過平臺的規(guī)則，直接開始操作，甚至有些連每個按鈕的功能都不了解，那么結果就會導致限流、重置、刪視頻、嚴重封號。
　　No matter what platform, there are its own rules. Many beginners have no understanding of the platform's rules before operating, and start operating directly. Some even do not understand the functions of each button, which can lead to traffic restrictions, resets, video deletion, and serious account suspension.
　　對于運營來說，一定要先做好規(guī)劃，比如你要更新什么樣的視頻、打算制作什么類型的、最后怎么變現(xiàn)，都是需要提前規(guī)劃好的，這樣才能知道你在做什么、要怎么做，千萬不可盲目，最基本的吸引點、爆點、變現(xiàn)路徑要有，我們最終的目的都是為了變現(xiàn)。
　　For operation, it is necessary to make good plans in advance, such as what kind of videos you want to update, what type you plan to produce, and how to monetize in the end. Only then can you know what you are doing and how to do it. Don't be blind. The most basic attraction points, explosive points, and monetization paths must be in place. Our ultimate goal is to monetize.
　　02不養(yǎng)號，不活躍
　　02 No account maintenance, inactive
　　各種養(yǎng)號技術，各種方案，養(yǎng)號的權重，抖音是個去中心化的平臺，根本沒什么權重，主要就是看你賬號的活躍度、互動和行為習慣的標簽。
　　Tiktok is a decentralized platform with no weight at all. It mainly depends on the activity, interaction and behavior of your account.
　　我們經常會看到，為什么我的賬號沒有推薦量，播放量那么少，都做了那么久了粉絲怎么還上不去，原因就是你沒有把號養(yǎng)起來。急于求成或者聽別人說的刷，結果只有一個，直接死掉。
　　We often see that the reason why my account doesn't have many recommendations or views, and I've been doing it for so long, why can't my fans still join? The reason is that you haven't taken care of your account. Hurriedly seeking success or listening to others' advice to brush, only to end up with one and die directly.
　　我們總結出了一套能夠快速提升賬號權重的養(yǎng)號技巧。按照這套短視頻養(yǎng)號技巧，最多只需要7天的時間，就能夠提升賬號權重，快速提升初始推薦量。
　　We have developed a set of account maintenance techniques that can quickly increase account weight. According to this set of short video account maintenance techniques, it only takes up to 7 days to increase account weight and quickly increase initial recommendation volume.
　　03照搬
　　03 Copying directly
　　如果你在某個平臺看到了一個比較火的視頻，下載下來直接上傳到抖音，以為能火，其實不是的。
　　If you see a popular video on a platform, download it and upload it directly to Tiktok, thinking it will be popular, but it is not.
　　無論是從技術流、高顏值、模仿表演還是有趣段子，那些火的15秒短視頻的背后，粉絲的用戶畫像和用戶行為，已經完全不同于過往的任何平臺。抖音后臺技術有去重機制，機器會自動判斷你的視頻重復率。重復率如果達到一定的比例就會視為重復，就不會給推薦。
　　Whether in terms of technology flow, high aesthetics, imitative performances, or interesting jokes, behind those popular 15 second short videos, the user profiles and behaviors of fans are completely different from any platform in the past. The Tiktok background technology has a de duplication mechanism, and the machine will automatically determine your video repetition rate. If the repetition rate reaches a certain proportion, it will be considered as repetition and will not be recommended.
　　抖音的審核方式有兩種，人工審核+機器審核。
　　There are two audit methods for Tiktok: manual audit+machine audit.
　　你的作品發(fā)布后，先會得到官方的機器審核，審核作品是否為搬運，如果被識別出來了，那么除了給你推薦幾百的基礎播放，后面不會給你推送，也就沒有辦法獲取更多的曝光。
　　After your work is released, it will first receive official machine review to determine if it is a transfer. If it is identified, it will not be pushed to you later except for recommending several hundred basic plays, and there will be no way to obtain more exposure.
　　04多拍多發(fā)
　　04 Take multiple photos and send multiple messages
　　很多人都會問，你看我的抖音怎么不火呀！
　　Many people will ask why my Tiktok is not so hot!
　　相信很多人都聽過這樣的回答：沒事，多拍多發(fā)就可以，總有一個能火的。然后你就開始各種拍，各種發(fā)，發(fā)現(xiàn)別人發(fā)布的視頻形式火了，你就去模仿，發(fā)現(xiàn)還是不火，然后你又換另一種，不火再換。
　　I believe many people have heard this answer: It's okay, just take more photos and post more, there's always someone who can make it popular. Then you start shooting and posting various videos. If you find that someone else's video format is popular, you imitate it. If you still don't find it popular, then you switch to another format, and if it doesn't, you switch back.
　　千萬別這樣。抖音是算法驅動的平臺，推薦邏輯和別的平臺不同，強化的是人設標簽，絕對不是依靠量來彌補戰(zhàn)略上的錯誤。
　　Don't do this. Tiktok is an algorithm driven platform. The recommendation logic is different from other platforms. What it strengthens is the human tag, and it does not rely on quantity to make up for strategic errors.
　　05為上熱門而發(fā)
　　05 was posted for popularity
　　如果說不從商業(yè)的角度想，只是純粹的玩玩，那你可以隨意發(fā)，如果你是為了抖音濟南短視頻推廣，為了漲粉變現(xiàn)，那你一定要有規(guī)律和運營思路在里面，最基礎的定位、賬號頭像、名稱、簽名、音樂視頻制作等等。
　　If you don't think from a commercial point of view, but just play, you can send it freely. If you want to promote Tiktok Jinan short video, and to increase the number of fans and cash in, you must have laws and operating ideas in it, including the most basic positioning, account avatar, name, signature, music video production, etc.
　　總想著做一個作品就上熱門，不去考慮內容本身會不會有包袱，會不會達到完播率或者轉發(fā)點贊評論等。
　　Always thinking about making a work that will become popular, without considering whether the content itself will have a burden, whether it will reach the completion rate or receive likes and comments.
　　如果這個視頻沒有火，就換一下形式，不火再換。這種情況下，就會導致用戶都不知道你在做什么，憑什么關注你，不關注你，粉絲自然就上不去，慢慢地賬號就會死掉。
　　If this video is not popular, just change the format and then switch again if it's not popular. In this situation, it will lead to users not knowing what you are doing, why should they follow you, and if they don't follow you, fans will naturally not be able to go up, and gradually the account will die.
　　06不站在用戶角度
　　06 Not standing from the user's perspective
　　以自我為中心，申請了一個賬號，自己想發(fā)什么就發(fā)什么，也不關心用戶喜不喜歡看，加了很多高逼格的特效，卻依然沒有播放量。
　　Centered around oneself, I applied for an account and posted whatever I wanted without caring about whether users liked it or not. I added a lot of high-quality special effects, but still didn't get any views.
　　隨便亂發(fā)作品會影響你賬號的評級，也會導致賬號的報廢。
　　Randomly posting works can affect the rating of your account and also lead to its scrapping.
　　新號一定不要隨便發(fā)作品，先想好要更新什么、目的是什么，然后去有針對性地養(yǎng)號、發(fā)作品。
　　Don't post your work casually on a new account. First, think about what you want to update and what your purpose is, and then focus on raising and publishing your account accordingly.
　　我們做濟南短視頻推廣一定要有用戶思維，站在用戶的角度考慮，發(fā)什么樣的作品他們才愿意看，問題越清晰，粉絲越忠誠，轉化率和關注率也越高。
　　We must have a user mindset when promoting short videos in Jinan. From the perspective of users, we need to consider what kind of works they are willing to watch. The clearer the problem, the more loyal the fans will be, and the higher the conversion rate and attention rate.
　　07愛發(fā)長視頻
　　07 Love Hair Long Video
　　很多人覺得發(fā)長視頻好，15秒做不出東西來，但是你有沒有考慮過完播率，抖音的算法比較重要的是完播率，有多少人看你的作品，看的怎么樣，從完播率上就會去評估你的作品質量和用戶喜好。
　　Many people think that long videos are good and nothing can be done in 15 seconds, but have you considered the completion rate? The algorithm of Tiktok is more important than the completion rate. How many people see your work and how they see it, they will evaluate the quality of your work and user preferences from the completion rate.
　　什么是完播率？一個作品是15秒，用戶把15秒看完了，這就是完播率，如果你的視頻有1分鐘，就需要花費1分鐘的時間才能看完，而用戶沒看完就劃走了，那么就會判斷你的視頻不是用戶所喜歡的。
　　What is completion rate? A work is 15 seconds long, and users finish watching it in 15 seconds, which is the completion rate. If your video is 1 minute long, it takes 1 minute to finish, and the user swipes away before finishing, it will be judged that your video is not what the user likes.
　　所以不建議大家貿然去做長視頻，這也是新手不懂運營規(guī)則的一個坑。抖音注重的是完播率，不是視頻長短。
　　So it is not recommended for everyone to make long videos rashly, as this is also a pitfall for beginners who do not understand operational rules. Tiktok focuses on the completion rate, not the length of the video.
　　08器材不行
　　08 Equipment not working
　　很多人都會覺得做視頻就需要很好的設備才可以，但是哪有錢買呀，如果我買了那么貴的器材，最后拍的視頻不賺錢怎么辦。
　　Many people think that making videos requires good equipment, but how can I afford it? What if I buy such expensive equipment and end up filming videos without making money.
　　其實一臺手機完全可以了，包括手機上的有很多剪輯的軟件，也非常好用，其實最重要的還是段子內容的本身。
　　In fact, a mobile phone is completely sufficient, including many editing apps that are also very user-friendly. The most important thing is the content of the jokes themselves.
　　就算你用很好的設備，視頻沒有高潮點，同樣沒人會關注你，對于視頻，爆點就2-5秒，沒有爆點，不能吸引人，馬上就會劃走，用戶只在意最火的那個點，最讓人心動、最讓人記住的那個點。
　　Even if you use good equipment and the video doesn't have a climax, no one will pay attention to you. For the video, the explosive point is only 2-5 seconds. Without explosive points, it can't attract people and will immediately swipe away. Users only care about the hottest point, the most exciting and memorable point.
　　09買量
　　09 Purchase Quantity
　　在微信群也好，其他平臺也是，刷粉絲刷量，說可以幫你上熱門，幫你增加很多粉絲。不懂的人就會去做，讓別人去刷粉絲，去點贊，去轉發(fā)，但是后來呢？這個賬號基本就死了，完全沒有播放量和點贊量了。
　　Whether in WeChat groups or on other platforms, brushing up fans and increasing traffic can help you become popular and gain a lot of followers. People who don't understand will do it, asking others to brush fans, like, and share, but what happened later? This account is basically dead, with no views or likes at all.
　　刷粉絲是沒有任何意義和價值的，因為平臺推薦算法并不是你有多少粉絲就推薦多少，是根據一個比例來的，當你有作品更新，會先推薦一批，達到一定的完播率后，再推薦下一批，然后平臺會增加曝光率，展現(xiàn)給更多的人看，如果你的賬號都是僵尸粉，根本沒有播放量，那你的作品還能上去嗎？還能給你推薦曝光嗎？
　　Brushing fans has no meaning or value, because platform recommendation algorithms do not recommend as many fans as you have. They are based on a ratio. When you have a work update, you will first recommend a batch, and after reaching a certain completion rate, you will recommend the next batch. Then the platform will increase exposure and show it to more people. If your account is full of zombie fans and has no views at all, can your work still go up? Can I still recommend exposure for you?
　　而且買量刷量后，平臺可能會檢測你的賬號，給你限流，嚴重的直接封號，所以建議大家不要去做。
　　Moreover, after increasing your purchase volume, the platform may detect your account and impose traffic restrictions on you. In severe cases, your account may be directly banned, so it is recommended that you do not do so.
　　10不學習，自己摸索
　　10. Don't study, explore on your own
　　互聯(lián)網創(chuàng)業(yè)，最怕的就是自己摸索，不是錢的問題，是時間的問題。
　　The most important thing for Internet entrepreneurship is to explore on your own, not about money, but about time.
　　自己摸索出來或許需要幾個月時間，但是這幾個月平臺規(guī)則已經改了好多次了，自己摸索的路也有非常多的彎路，所有還是建議去學習，去請教別人，這樣會少走很多彎路，快速掌握初級技能。賺錢才是重點。
　　It may take a few months to figure it out on your own, but the platform rules have been changed many times in these months, and there are also many detours on the road of exploration. Therefore, it is recommended to learn and seek advice from others, which will save a lot of detours and quickly master basic skills. Making money is the key.
　　其實很多玩短視頻的人，對于平臺背后的上熱門機制、用戶組成、視頻制作技巧一竅不通。也沒有系統(tǒng)、專業(yè)化的學習運營技巧，所以就算玩抖音很久，依舊毫無進展。
　　In fact, many people who play short videos are completely clueless about the popular mechanisms, user composition, and video production techniques behind the platform. There is no systematic and professional learning of operation skills, so even if you play Tiktok for a long time, there is still no progress.
　　本文由 濟南短視頻推廣 友情奉獻.更多有關的知識請點擊 http://www.cheapsocialhits.com/ 真誠的態(tài)度.為您提供為全面的服務.更多有關的知識我們將會陸續(xù)向大家奉獻.敬請期待.
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