在你的網(wǎng)站內(nèi)容沒有全部完善好之前，千萬不要允許蜘蛛開始抓取你的網(wǎng)站。在谷歌爬蟲第一次發(fā)現(xiàn)你的獨(dú)立站時(shí)，應(yīng)該是所有頁面都是有比較完善的內(nèi)容的，比如產(chǎn)品，博客。所以，在建站時(shí)，使用robots或者在wordpress安裝登錄界面，勾選上不讓搜索引擎抓取。等你的網(wǎng)站做完，再解除限制。另外，如果是谷歌ads廣告投放的落地頁，不想與你的原站沖突，落地頁不參與seo排名，那么你可以將下方的代碼添加到落地頁的head區(qū)域。
　　Do not allow spiders to start crawling your website until all of its content is complete. When Google crawlers first discover your independent website, it should be that all pages have relatively complete content, such as products and blogs. So, when building a website, use robots or install the login interface on WordPress, and check the box to prevent search engines from crawling. Wait until your website is completed before lifting the restrictions. In addition, if it is a landing page for Google Ads advertising and you do not want to conflict with your original site, and the landing page does not participate in SEO ranking, then you can add the code below to the head area of the landing page.
　　為什么不建議網(wǎng)站未完成前就讓谷歌抓取？
　　Why not let Google crawl before the website is completed?
　　你的頁面在建站時(shí)會(huì)進(jìn)行頻繁調(diào)整，無論是內(nèi)容還是各個(gè)板塊都在不斷變化，而且內(nèi)容不完善。
　　Your page will undergo frequent adjustments during website building, with both content and sections constantly changing and incomplete.
　　這種情況下，讓谷歌來抓，會(huì)認(rèn)為你的內(nèi)容非?；靵y，屬于低質(zhì)內(nèi)容。谷歌無法建立信任。后期上線后也會(huì)非常不穩(wěn)定，你網(wǎng)站效果起來的會(huì)很慢，可能需要更長時(shí)間的沙盒期（試用期）。
　　In this case, if Google were to capture it, it would consider your content to be very chaotic and low-quality. Google is unable to establish trust. After going online in the later stage, it will also be very unstable, and the effect of your website will be slow, which may require a longer sandbox period (trial period).
　　上線前：建站要做的準(zhǔn)備1. 頁面和內(nèi)容完善核心五大類頁面板塊確定好，對(duì)應(yīng)的內(nèi)容都要填充好。最重要的你的產(chǎn)品列表，產(chǎn)品詳情，每一類產(chǎn)品都要完善，不要出現(xiàn)空頁面。你的博客內(nèi)容，應(yīng)該和上線后一樣，認(rèn)真去寫，符合seo。博客內(nèi)容建議大于20篇，最佳50篇，且都是高質(zhì)量的。
　　Before going online: Preparation for website building 1 The core five categories of page sections for page and content improvement should be determined, and the corresponding content should be filled in. The most important thing is to complete your product list, product details, and every type of product, without leaving empty pages. Your blog content should be written with the same level of seriousness as it was after going online, in line with SEO. It is recommended to have more than 20 blog posts, with the best being 50, and all of them should be of high quality.
　　ps:當(dāng)你的博客頁面數(shù)量足夠多，以及整個(gè)網(wǎng)站內(nèi)容都非常完善，這樣上線，蜘蛛會(huì)有一個(gè)非常高的抓取頻次，并且很快能夠建立信任，你的網(wǎng)站關(guān)鍵詞排名效果出的也會(huì)很快！
　　PS: When your blog has a sufficient number of pages and the entire website content is very comprehensive, when you go online, spiders will have a very high crawling frequency and quickly establish trust. Your website's keyword ranking effect will also be very fast!
　　還想說的是，你的內(nèi)容如果很少，質(zhì)量也低，匆匆上線，同樣難以獲得較好的排名效果。
　　What I also want to say is that if your content is scarce and of low quality, rushing online will also make it difficult to achieve good ranking results.
　　2. 基礎(chǔ)SEO在建站之前，就應(yīng)該做關(guān)鍵詞調(diào)研了，根據(jù)詞來確定頁面和內(nèi)容?；A(chǔ)的TD，標(biāo)題，圖片，超鏈接這些標(biāo)簽都要做好。
　　Before building a website, basic SEO should conduct keyword research to determine the page and content based on the keywords. Basic tags such as TD, title, image, and hyperlink should be well done.
　　3. 結(jié)構(gòu)規(guī)劃網(wǎng)站結(jié)構(gòu)規(guī)劃的好壞，通常能決定一個(gè)站的直接效果。這也是雨沐為什么一直說，網(wǎng)站規(guī)劃是建站和seo的核心。產(chǎn)品如何去分類，有幾級(jí)導(dǎo)航結(jié)構(gòu)，每類產(chǎn)品都如何去策劃內(nèi)容？
　　The quality of website structure planning usually determines the direct effect of a website. This is also why Yumu has always said that website planning is the core of website building and SEO. How to classify products, how many levels of navigation structure are there, and how to plan the content for each product category?
　　舉個(gè)例子：體育用品的地板材料。按照?qǐng)鼍皠澐郑河鹈颍@球，乒乓球地板等。按照材料劃分：pvc材料，橡膠材料，PP材料，實(shí)木地板材料等。
　　For example, flooring materials for sports equipment. Divided by scene: badminton, basketball, table tennis floor, etc. According to material classification: PVC material, rubber material, PP material, solid wood flooring material, etc.
　　這已經(jīng)有兩種劃分方法了，關(guān)鍵在于：根據(jù)關(guān)鍵詞研究，搜索場景和材料類詞的人都有，所以兩種分類都要兼顧，你不能舍其一。

　　There are already two classification methods, and the key is that based on keyword research, there are people searching for both scenario and material keywords, so both classifications need to be considered, and you cannot give up one.
　　但是兩種都要，你的產(chǎn)品是一樣的，頁面肯定會(huì)有重復(fù)。你會(huì)怎么辦？你的產(chǎn)品菜單怎么劃分？
　　But both are required, your product is the same, and there will definitely be duplication on the page. What would you do? How is your product menu divided?
　　這一點(diǎn)非常考驗(yàn)seo人員的能力，不只是考慮建站技術(shù)上的實(shí)現(xiàn)。請(qǐng)問你找的建站方會(huì)為你考慮seo內(nèi)容上的規(guī)劃么？
　　This greatly tests the ability of SEO personnel, not just considering the implementation of website building technology. May I ask if the website builder you are looking for will consider planning SEO content for you?
　　我們的建議是，兩種分類都要，那產(chǎn)品列表肯定會(huì)重復(fù)。怎么辦？只放一種，另一種作為引用調(diào)用。一種是產(chǎn)品列表，一種是解決方案的內(nèi)容專題。非常適合B端企業(yè)。
　　Our suggestion is to have both categories, and the product list will definitely be duplicated. What should I do? Only place one type and call the other as a reference. One is the product list, and the other is the content topic of the solution. Very suitable for B2B enterprises.
　　想要選擇產(chǎn)品，就去看材料類的產(chǎn)品列表，沒有任何其他內(nèi)容因素干擾。
　　If you want to choose a product, just look at the list of material products, without any other content factors interfering.
　　而場景類的分類，非常適合做解決方案的專題頁面。并做產(chǎn)品上的引導(dǎo)。
　　And the classification of scene classes is very suitable for creating specialized pages for solutions. And provide guidance on the product.
　　ps:雖然不會(huì)每個(gè)行業(yè)的產(chǎn)品都有這種情況，但是從市場營銷的角度上來說，用戶看你的產(chǎn)品型號(hào)不會(huì)有什么概念，你的產(chǎn)品賣點(diǎn)還是要結(jié)合到實(shí)際的使用場景上去，做成解決方案。
　　PS: Although not every industry's product has this situation, from a marketing perspective, users will not have any concept of your product model. Your product selling points still need to be combined with actual usage scenarios to create solutions.
　　總之一句話：做B端，弱化你的產(chǎn)品，豐富你的場景方案，工廠信息。
　　In short, focus on the B-end, weaken your product, enrich your scenario plans, and factory information.
　　列表規(guī)劃完了，你的頁面內(nèi)容都應(yīng)該放什么，文案，標(biāo)題，產(chǎn)品介紹怎么去寫？才能提高轉(zhuǎn)化？痛點(diǎn)，優(yōu)勢(shì)，用戶為什么選擇你，打開你頁面的第一眼，能否讓用戶快速知道你是干什么的？所以，想要好的排名效果和轉(zhuǎn)化，每一個(gè)頁面板塊，應(yīng)該深思熟慮，精雕細(xì)琢，有理有據(jù)！
　　After completing the list planning, what should be included in your page content? How should you write the copy, title, and product introduction? Can we improve conversion? Pain points, advantages, why do users choose you, and at the first glance when opening your page, can you quickly let users know what you do? So, in order to achieve good ranking results and conversions, every page section should be carefully considered, meticulously crafted, and well founded!
　　4. 總結(jié)對(duì)于我們來說，建站一定是和SEO相結(jié)合的，建站開始，SEO就開始。所有流程的第一步，永遠(yuǎn)是用戶調(diào)研，關(guān)鍵詞調(diào)研。都說網(wǎng)站符合seo，只不過是你的頁面標(biāo)題，描述部署了關(guān)鍵詞而已。而內(nèi)容規(guī)劃，才是SEO見效的核心。同樣是建站，如果著急要做完，著急上線，上述這3點(diǎn)都做不好的話，效果反而會(huì)更慢。 如果你正在規(guī)劃自己的獨(dú)立站，那么請(qǐng)留出一些時(shí)間，去做內(nèi)容上的規(guī)劃~
　　4. Summary: For us, website building must be combined with SEO. SEO starts from the beginning of website building. The first step in all processes is always user research and keyword research. It is said that a website complies with SEO, but it is just your page title that describes the deployment of keywords. Content planning is the core of SEO effectiveness. Similarly, when it comes to building a website, if you are in a hurry to complete it and launch it, and cannot do all three of the above points well, the effect will actually be slower. If you are planning your own independent website, please leave some time for content planning~