隨著短視頻的興起，越來(lái)越多的人開(kāi)始涉足這個(gè)領(lǐng)域，希望通過(guò)創(chuàng)作短視頻來(lái)展示自己的才華和創(chuàng)意，或者實(shí)現(xiàn)自己的商業(yè)目標(biāo)。然而，對(duì)于新手來(lái)說(shuō)，要想在短視頻領(lǐng)域取得成功并非易事，因?yàn)樵谶@個(gè)過(guò)程中會(huì)遇到很多坑。創(chuàng)始人講堂舒豫將為大家分享新手做短視頻一定會(huì)踩的幾個(gè)大坑。
　　With the rise of short videos, more and more people are entering this field, hoping to showcase their talents and creativity or achieve their business goals through creating short videos. However, for beginners, achieving success in the field of short videos is not an easy task, as there will be many pitfalls in the process. Founder's Lecture Hall, Shu Yu, will share with you several big pitfalls that beginners will definitely step into when making short videos.

　　一、缺乏明確的定位和規(guī)劃
　　1、 Lack of clear positioning and planning
　　很多新手在制作短視頻時(shí)，往往缺乏明確的定位和規(guī)劃，導(dǎo)致內(nèi)容雜亂無(wú)章，無(wú)法吸引觀眾的注意力。要想在短視頻領(lǐng)域獲得成功，首先要明確自己的定位和目標(biāo)受眾，并針對(duì)受眾需求制定相應(yīng)的內(nèi)容策略。同時(shí)，還要根據(jù)定位和策略，對(duì)拍攝、剪輯、推廣等各個(gè)環(huán)節(jié)進(jìn)行規(guī)劃，確保整個(gè)制作流程有條不紊。
　　Many beginners often lack clear positioning and planning when making short videos, resulting in disorganized content that fails to capture the audience's attention. To succeed in the field of short videos, one must first clarify their positioning and target audience, and develop corresponding content strategies based on audience needs. At the same time, according to positioning and strategy, planning should be made for various aspects such as shooting, editing, and promotion to ensure that the entire production process is orderly.
　　二、內(nèi)容質(zhì)量差
　　2、 Poor content quality
　　內(nèi)容質(zhì)量是吸引觀眾的重要因素之一。很多新手在制作短視頻時(shí)，往往忽略了內(nèi)容的質(zhì)量，導(dǎo)致觀眾不愿意觀看或轉(zhuǎn)發(fā)。要想提高內(nèi)容質(zhì)量，首先要有好的創(chuàng)意和劇本，同時(shí)要注意拍攝和剪輯技巧，保證畫面流暢、音效清晰。此外，還要注重細(xì)節(jié)，比如字幕、配樂(lè)等，都能為視頻加分。
　　Content quality is one of the important factors that attract audiences. Many beginners often overlook the quality of content when making short videos, resulting in viewers being unwilling to watch or share them. To improve content quality, one must first have good creativity and script, while also paying attention to shooting and editing techniques to ensure smooth visuals and clear sound effects. In addition, attention should be paid to details such as subtitles, music, etc., which can add points to the video.
　　三、不重視推廣
　　3、 Not valuing promotion
　　制作出好的短視頻只是第一步，要想讓更多人看到你的作品，還需要進(jìn)行有效的推廣。很多新手認(rèn)為只要制作出好的內(nèi)容，觀眾自然會(huì)來(lái)，但實(shí)際上這種想法是錯(cuò)誤的。要想讓更多人看到你的作品，需要積極利用社交媒體、短視頻平臺(tái)等渠道進(jìn)行推廣。同時(shí)，還可以通過(guò)合作、贊助等方式擴(kuò)大影響力。
　　Creating good short videos is just the first step. To make your work visible to more people, effective promotion is also needed. Many beginners believe that as long as good content is produced, the audience will naturally come, but in reality, this idea is wrong. To make your work visible to more people, it is necessary to actively utilize channels such as social media and short video platforms for promotion. Meanwhile, influence can also be expanded through cooperation, sponsorship, and other means.
　　四、缺乏耐心和毅力
　　4、 Lack of patience and perseverance
　　短視頻的制作需要時(shí)間和精力的投入，但很多新手往往缺乏耐心和毅力，難以持續(xù)地創(chuàng)作和發(fā)布內(nèi)容。要想在短視頻領(lǐng)域獲得成功，需要有持之以恒的心態(tài)，不斷嘗試新的內(nèi)容和形式，保持對(duì)市場(chǎng)的敏感度和適應(yīng)性。同時(shí)，還要善于總結(jié)經(jīng)驗(yàn)和教訓(xùn)，不斷優(yōu)化自己的制作流程和策略。
　　The production of short videos requires time and effort investment, but many beginners often lack patience and perseverance, making it difficult to continuously create and publish content. To succeed in the field of short videos, one needs to have a persistent attitude, constantly try new content and forms, and maintain sensitivity and adaptability to the market. At the same time, one should also be good at summarizing experience and lessons, constantly optimizing their production process and strategy.
　　五、忽視數(shù)據(jù)分析
　　5、 Neglecting data analysis
　　數(shù)據(jù)分析是優(yōu)化短視頻制作的重要手段之一。通過(guò)數(shù)據(jù)分析，可以了解觀眾的喜好、觀看習(xí)慣、留存率等信息，從而調(diào)整自己的內(nèi)容和推廣策略。然而，很多新手往往忽視了數(shù)據(jù)分析的重要性，導(dǎo)致無(wú)法有效地提升視頻質(zhì)量和觀眾體驗(yàn)。因此，建議新手要注重?cái)?shù)據(jù)分析，通過(guò)數(shù)據(jù)反饋不斷優(yōu)化自己的作品。
　　Data analysis is one of the important means to optimize short video production. Through data analysis, it is possible to understand audience preferences, viewing habits, retention rates, and other information, in order to adjust one's content and promotion strategies. However, many beginners often overlook the importance of data analysis, resulting in an inability to effectively improve video quality and audience experience. Therefore, it is recommended that beginners pay attention to data analysis and continuously optimize their works through data feedback.
　　新手在制作短視頻時(shí)一定要避免以上幾個(gè)大坑。只有明確自己的定位和規(guī)劃、注重內(nèi)容質(zhì)量和推廣、保持耐心和毅力、善于利用數(shù)據(jù)分析工具，才能夠在短視頻領(lǐng)域獲得成功。同時(shí)，還要不斷學(xué)習(xí)和探索新的創(chuàng)作方式和市場(chǎng)動(dòng)態(tài)，保持敏銳的洞察力和創(chuàng)新能力。通過(guò)不斷的努力和實(shí)踐，相信每位新手都能在短視頻領(lǐng)域創(chuàng)造出屬于自己的精彩內(nèi)容。
　　Novices must avoid the above pitfalls when making short videos. Only by clarifying one's own positioning and planning, focusing on content quality and promotion, maintaining patience and perseverance, and being good at using data analysis tools, can one achieve success in the field of short videos. At the same time, it is necessary to constantly learn and explore new creative methods and market trends, maintain keen insight and innovation ability. Through continuous effort and practice, I believe that every novice can create their own exciting content in the field of short videos.